Why red me is so popular?

Why red me is so popular:-

I will tell you why this red me is so popular.

1. Activity on Social Media:

Their spokespeople are very active on Social Media. And they do it themselves - their executives. 

2. Word of Mouth:

Their community mi community has over a million members. It’s a one stop shop for all blog posts, hack, tips, Q&A, discussions, etc. And the team of Xiaomi is very active on it.

It’s like they say, a family that blogs together, stay together(?)

This helps them spread the right message through a fan base that’s global.

3. MI Ecosystem:

They come. They invest. They conquer.

For example, Xiaomi has planned to invest a billion dollars in Indian startups.

That’s a lot of money, but that’s also a lot of money that’s going to work for you, in the form of equity or information (from those start ups).

 They invest in smaller startups, thereby reducing their risks and provide it as a part of their ecosystem.

They also have got their own televisions, bots, vacuum cleaners, air filters, robot builders - a collection of smart devices and products for its users.

4. Marketing Strategy

As one of the answers committed, they use a term called “Hunger Marketing”.

They maintain their gap in demand and supply. (I find it similar to what OnePlus used to do, phones based only on invites).

So what Xiaomi does (at least in India), is that they have flash sales for their products. They create a buzz that the flash sale begins at, say 12 noon, and within minutes, all of their products are sold out. It helps create a demand surge at those moments, but leaves some customers high and dry - many tries and no hits might make them shift to competitor brands.

Recently, seeing the offline market size, they’ve expanded strongly in retail stores with their own Mi stores and Mi experience stores (where they showcase Mi Ecosystem products that are not even released in the country).

5. Strong Service

No, I’m not talking about customer service or service centers.

They bank a lot on services to improve their profit margins. Their Mi App store is huge. They cash in on advertising revenues and internet service revenues- Mi Music/Mi Video, etc To get an idea:

Xiaomi Smartphones: 70% of global revenues; 46% of gross profit

Xiaomi Internet Services: 8.6% of global revenues; 39% of gross profit!!

This helps them bridge the gap of low margin on hardware products.

That’s why when I saw a few answers in the comments that mentions Xiaomi as a very innovative company and that it is “The Apple of China”, I beg to differ.

It’d rather be the “Facebook of the East”.

[All numbers are verified through sources in various news articles or through IPO prospectus released by Xiaomi earlier this month].

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